india market
INDIA FASHION AND LUXUARY MARKETING--A DISCUSSION
Indian luxury, fashion clothing brand/ product marketing &advertising 2010-2011—A report for discussion
Well getting figures, which is more important to make sales and marketing report and proves being business school graduate, here are some facts which are influenced by research and theories but better on really of India fashion where, still 60% of whole sales in unbranded and un accountable and good news is that branded fashion items sales is growing according to me shall be above 30% annually, it includes sales on branded clothing with fake label, which is very common here in India, but not to worry, with my sales plan we can cut that from 80% as we can educate our clients, anyway this is only beginning of facts which as marketer you can find in any professors mouth or in project reports available in business school or consultants papers.
In the present day, in modern times of big hotel, multiplexes and office buildings attract our imagination of the greatness, but when we search our history we find big building structures of architectural splendor. Although we all know that in India temples are the biggest marvels of art and worship blended together, where we get peace of soul and mind while watching and traveling at that particular monument. So in India, hidden advertising and word of mouth advertising is bigger than any marketing theory or application formed self styled marketing Gurus.
Life is tale, told by an idiot. It is quote I believe and written by Shakespeare Of England in Victorian period. Here, take idiot as positive person, who seeing all worries and problems in such manner it seems and happens to person only an idealistic way.
Hello to all readers, I am Shailesh Sharma, 40, married male, based in Dawrka, New Delhi, India. Trying not to talk like marketing Guru.
Luxury and lifestyle product market is growing at pace of 35% annually by my calculated research, please follow others what they say with researched report, which cannot be calculated in India.
PLAN —DOING HEAVY NATIONAL LEVEL ADVERTSING AND GIVE LONG CREDIT TO STORES AND DEALERS-
Easy ways to enter, spend money and keep your sales force on toes to get back sales orders. Can make you rich soon, but for this plan we have to discuss sales points/sales staff/product price and launch time.
Please take following drastic measures
1-Product costing must include advertising load up to 15%
2-Emply load 10%
3-Credit load 8%
LAUNCH TIME
1-HIGH WINTERS
2-BIG FESTIVAL TIME
3-GETTING CELEBRITY ENDORSEMENTS
4-LUNCH WITH OTHER POPULAR/MARKET PLACED BRAND
A report-2010—2011
It is only small part of 15-page report without sales graph, for full details. For details and real marketing and sales consultancy, please send email/ mobile 091--9810786040
Shailesh Sharma, New Delhi, India, sales and sourcing consultant
www.shaileshsales.blogspot.com email shaileshbiz@yahoo.com
Saturday, June 26, 2010
india sourcing
india sourcing
APPAREL SOURCING INDIA ADVANTAGES
India sourcing and buying advantages. Comparing with other Asian garment making nations.
Fashion is style and culture and what you as person. We are in 21st centaury where India is placed ahead of many nations in terms of fashion
1-Better and experienced factories and production professional available-
India is garment production base for the world in many years, may be our ancient history says it is before silk route age.
2-All accessories are available under one roof to make better availability of production raw materials.
3-Small quantities are better than as we have very good base of small exporters.
4-Better design professional available – Our designers are part of every ramp show in the world even in Italy and France.
5-Better domestic growth given an edge-We have Donna Karan and stores like COLE’S and Carrefoure, coming to Indian retails sectors, we enjoy good production base for exports also.
6-fabric availability –We have very good production base for textiles, and our mills can deliver the best and on time.
7-hand printing and coloring facilities—We have small sector of textiles, can do small quantity textile printing by hand and can offer small quantity better.
8-Banking and payment terms are better and easy than other part of Asia.
9-Quality control professional are is cheaper by 5% .Our quality professional are well trained and can deliver goods at their best.
10-Communacation is English and faster—Indians are English trained by ages.
12-Cotton fabric and its variety is available in abundance, we have the best available cotton, in bulk quantity.
13-Better freight cost than China for Europe and USA.
Disadvantages for buying from India, compare from Asian nations
1-Factories in China are bigger and having latest technology available in the world
2-Cheaper factory staff, means lab our cost is higher in Indian than Bangladesh.
3- Bangladesh and Pakistan have GSP privileges.
4-Quality test labs are more in China
5-Fabric other than cotton is freely available in fast east nations
6-Frieght consolidations are better in China as USA stores are buying other products also from China.
7-Bigger quantities are better handled in China –AS they have factories with large machines and more manpower.
8-CMT costs less in Bangladesh—Currency is weaker than India. So all factors less paid and this can pass on to buyers benefit.
Looking forward for sourcing consultancy projects and can save your 10 to 15 % on buying terms.
PLEASE DONOT COPY AS IT IS SIMPLLY MADE TO GET FACTS
It is only small part of 15-page report without sales graph, for full details. For details and real marketing and sales consultancy, please send email/ mobile 091--9810786040
Shailesh Sharma, New Delhi, India, sales and sourcing consultant
www.shaileshsales.blogspot.com email shaileshbiz@yahoo.com
APPAREL SOURCING INDIA ADVANTAGES
India sourcing and buying advantages. Comparing with other Asian garment making nations.
Fashion is style and culture and what you as person. We are in 21st centaury where India is placed ahead of many nations in terms of fashion
1-Better and experienced factories and production professional available-
India is garment production base for the world in many years, may be our ancient history says it is before silk route age.
2-All accessories are available under one roof to make better availability of production raw materials.
3-Small quantities are better than as we have very good base of small exporters.
4-Better design professional available – Our designers are part of every ramp show in the world even in Italy and France.
5-Better domestic growth given an edge-We have Donna Karan and stores like COLE’S and Carrefoure, coming to Indian retails sectors, we enjoy good production base for exports also.
6-fabric availability –We have very good production base for textiles, and our mills can deliver the best and on time.
7-hand printing and coloring facilities—We have small sector of textiles, can do small quantity textile printing by hand and can offer small quantity better.
8-Banking and payment terms are better and easy than other part of Asia.
9-Quality control professional are is cheaper by 5% .Our quality professional are well trained and can deliver goods at their best.
10-Communacation is English and faster—Indians are English trained by ages.
12-Cotton fabric and its variety is available in abundance, we have the best available cotton, in bulk quantity.
13-Better freight cost than China for Europe and USA.
Disadvantages for buying from India, compare from Asian nations
1-Factories in China are bigger and having latest technology available in the world
2-Cheaper factory staff, means lab our cost is higher in Indian than Bangladesh.
3- Bangladesh and Pakistan have GSP privileges.
4-Quality test labs are more in China
5-Fabric other than cotton is freely available in fast east nations
6-Frieght consolidations are better in China as USA stores are buying other products also from China.
7-Bigger quantities are better handled in China –AS they have factories with large machines and more manpower.
8-CMT costs less in Bangladesh—Currency is weaker than India. So all factors less paid and this can pass on to buyers benefit.
Looking forward for sourcing consultancy projects and can save your 10 to 15 % on buying terms.
PLEASE DONOT COPY AS IT IS SIMPLLY MADE TO GET FACTS
It is only small part of 15-page report without sales graph, for full details. For details and real marketing and sales consultancy, please send email/ mobile 091--9810786040
Shailesh Sharma, New Delhi, India, sales and sourcing consultant
www.shaileshsales.blogspot.com email shaileshbiz@yahoo.com
Monday, May 3, 2010
INDIAN FASHION MARKETING--A REPORT
Indian fashion marketing –2010—A report made on facts as per real sales of non branded items to branded items. Facts are facts cannot be tabulated in emotional and cultural based fashion market of India.
Fashion is clothing or garments or just warping body to protect from natural hardships, well it is not 100% true statement these days, fashion is style and culture and what your are as person.
We are in 21st centaury where India is placed ahead of many nations in terms of fashion and money spending on fashion related merchandise, Creativities are what? Which can sell at high price? NO. Indian fashion creativity is style, protection and status, might be same everywhere part of world. But today high population of India, which earlier or 20 years back heavily in villages say 60% of whole population and we think we can sell good fashion only at metro towns, but not, with invasion of satellite TV and growing literacy rural population is more into fashion, and fashion here only proves you are grown from rural status to metro person. Well still In India poverty and religious statements influence our fashion statement, but up to 3 to 5% in rural areas only.
Well getting figures, which is more important to make sales and marketing report and proves being business school graduate, here are some facts which are influenced by research and theories but better on really of India fashion where, still 60% of whole sales in unbranded and un accountable and good news is that branded fashion items sales is growing according to me shall be above 30% annually, it includes sales on branded clothing with fake label, which is very common here in India, but not to worry, with my sales plan we can cut that from 80% as we can educate our clients, anyway this is only beginning of facts which as marketer you can find in any professors mouth or in project reports available in business school or consultants papers.
Market is big but not big and organized to have Wal-Mart or H and M stores to begin, but profits can go up to high scale, here not mention that market is still dominated by unbranded sales items.
MOST POPOULAR FACTORS OF GROWTH IN INDIA FOR FASHION CLOTHING AND HIG END PRODUCTS EVEN HIGH END SCHOOLS AND HOMES, WHICH ARE PRICED AT PAR WITH NYC, SUB URBAN AREAS.
1-growing fashion awareness due to satellite TV or education among teens and rural population, which are the best new buyers
2-High sales among middle class-Good salary leads to make big spending and fashion comes first after food
3-Growing new towns apart from metro and growing rural areas, like new IT towns, new industrial towns, new school based towns, new weekend based towns and many more in list as we need all things new and planned and new thins influence fashion sales at first place.
4-Growing teen buyers-Telling you the fact that Indian parent love to spend among their teen ages, so they buy t-shirt for 100usd because they find good.
5-Grwoing sports facilities and events in India—sports and fitness items sales grow like 40% annually anything I have sold items to people those have not wore sports shows in their 60years of life but today for morning walk they need that.
6-Fetivals influence everything in fashion here, from brand launch to major yearly sales boost that can make your yearly sales profits high—Apart from major 8 yearly festivals time that can increase sales upto50% on that particular month, we have festivals every week in any part of India
7-Growing women working and education class-Women are the best buyers and they are growing at 35% in all population growth, so we can target workingwomen and get sales boost of at least 15%.
8-Growing mall, hyper market and high end stores culture-People looking forward for buying at near buy mall, here they get variety and discounts bigger that any single brand flagship store, this segment is growing at least 25% annually
9-Grwoing influence of new education culture here in India, which influences fashion sales 20% annually –here I mean that new working and education segments like fashion studies, writing, IT and many more influence people to buy their work or study related clothing, which is growing.
10-Influnce of high status—It comprise 60% sales growth in branded fashion clothing/high end homes etc. Wearing Prada or Rado Watch and driving Jaguar car is common in even smaller towns, we have fasted growing market of mid sized cars in world.
11—Good adverting is common way to increase sales, but here in India where buyers vary from block to block, we need very much sales point centered advertising, we can discuss at large
12-Quality—India fashion buyers are growing in money power and understanding fashion so quality is more important than design, which influence a lot
13-Price influence is everywhere but here it matters more that only design/quality and value for money—So discount sales are big and we can make it happen in big way
14-Marriage clothing and related fashion items sales time influence some time 50% growth in our monthly sales chart, as it is like thanks giving time among Indian people, marriages still are arranged and in bigger way, where we have traditional clothing segments and car gifting time too, well it is high end segment we can discuss, if you are in this segment, where catering service company also makes 400% profit in a day. Rest we can discuss
Here is small sales plan only to get into if your merchandise is good and priced well, specially ladies fashion clothing or studio apartment of middle high end or high end segment.
· Take ladies dress or men watch, wine, gift item
· Here merchandise is 10to 15 USD retail prices
· Advertising has been done in taking 10% advertising cost in product pricing
· Identify 30 cities with 20 sales point comes 600.
· Doing 5 pieces sales per day, 600x5=1500 in day
· Make 20 days a month is 20x1500=30000 pieces a month.
· Launching product having some European or usa brand value
· Launch preparation time is 3month and might be Indian weeding or festival time.
It is tested and tried at small level and medium level but we have to discuss full points with top brand owners and serious companies those willing to invest in sales plan of fashion clothing/luxury good, gifts and high end homes In India. read and trust before we start any professional talk, only confirm email and telephone call please to start with.
PLEASE DONOT COPY AS IT IS SIMPLLY MADE TO GET FACTS FROM TOP BUSINESS SCHOOL GRADUATES AND TOP BRAND SALES MANAGERS
Please advice and call me if you are serious in entering INDIA FASHION BASED MARKET.
Thanks and best regards
Shailesh Sharma 18 years sourcing and sales experience
NEW DELHI, INDIA, Mobil 091 9810786040
Emails shaileshbiz@yahoo.com
Fashion is clothing or garments or just warping body to protect from natural hardships, well it is not 100% true statement these days, fashion is style and culture and what your are as person.
We are in 21st centaury where India is placed ahead of many nations in terms of fashion and money spending on fashion related merchandise, Creativities are what? Which can sell at high price? NO. Indian fashion creativity is style, protection and status, might be same everywhere part of world. But today high population of India, which earlier or 20 years back heavily in villages say 60% of whole population and we think we can sell good fashion only at metro towns, but not, with invasion of satellite TV and growing literacy rural population is more into fashion, and fashion here only proves you are grown from rural status to metro person. Well still In India poverty and religious statements influence our fashion statement, but up to 3 to 5% in rural areas only.
Well getting figures, which is more important to make sales and marketing report and proves being business school graduate, here are some facts which are influenced by research and theories but better on really of India fashion where, still 60% of whole sales in unbranded and un accountable and good news is that branded fashion items sales is growing according to me shall be above 30% annually, it includes sales on branded clothing with fake label, which is very common here in India, but not to worry, with my sales plan we can cut that from 80% as we can educate our clients, anyway this is only beginning of facts which as marketer you can find in any professors mouth or in project reports available in business school or consultants papers.
Market is big but not big and organized to have Wal-Mart or H and M stores to begin, but profits can go up to high scale, here not mention that market is still dominated by unbranded sales items.
MOST POPOULAR FACTORS OF GROWTH IN INDIA FOR FASHION CLOTHING AND HIG END PRODUCTS EVEN HIGH END SCHOOLS AND HOMES, WHICH ARE PRICED AT PAR WITH NYC, SUB URBAN AREAS.
1-growing fashion awareness due to satellite TV or education among teens and rural population, which are the best new buyers
2-High sales among middle class-Good salary leads to make big spending and fashion comes first after food
3-Growing new towns apart from metro and growing rural areas, like new IT towns, new industrial towns, new school based towns, new weekend based towns and many more in list as we need all things new and planned and new thins influence fashion sales at first place.
4-Growing teen buyers-Telling you the fact that Indian parent love to spend among their teen ages, so they buy t-shirt for 100usd because they find good.
5-Grwoing sports facilities and events in India—sports and fitness items sales grow like 40% annually anything I have sold items to people those have not wore sports shows in their 60years of life but today for morning walk they need that.
6-Fetivals influence everything in fashion here, from brand launch to major yearly sales boost that can make your yearly sales profits high—Apart from major 8 yearly festivals time that can increase sales upto50% on that particular month, we have festivals every week in any part of India
7-Growing women working and education class-Women are the best buyers and they are growing at 35% in all population growth, so we can target workingwomen and get sales boost of at least 15%.
8-Growing mall, hyper market and high end stores culture-People looking forward for buying at near buy mall, here they get variety and discounts bigger that any single brand flagship store, this segment is growing at least 25% annually
9-Grwoing influence of new education culture here in India, which influences fashion sales 20% annually –here I mean that new working and education segments like fashion studies, writing, IT and many more influence people to buy their work or study related clothing, which is growing.
10-Influnce of high status—It comprise 60% sales growth in branded fashion clothing/high end homes etc. Wearing Prada or Rado Watch and driving Jaguar car is common in even smaller towns, we have fasted growing market of mid sized cars in world.
11—Good adverting is common way to increase sales, but here in India where buyers vary from block to block, we need very much sales point centered advertising, we can discuss at large
12-Quality—India fashion buyers are growing in money power and understanding fashion so quality is more important than design, which influence a lot
13-Price influence is everywhere but here it matters more that only design/quality and value for money—So discount sales are big and we can make it happen in big way
14-Marriage clothing and related fashion items sales time influence some time 50% growth in our monthly sales chart, as it is like thanks giving time among Indian people, marriages still are arranged and in bigger way, where we have traditional clothing segments and car gifting time too, well it is high end segment we can discuss, if you are in this segment, where catering service company also makes 400% profit in a day. Rest we can discuss
Here is small sales plan only to get into if your merchandise is good and priced well, specially ladies fashion clothing or studio apartment of middle high end or high end segment.
· Take ladies dress or men watch, wine, gift item
· Here merchandise is 10to 15 USD retail prices
· Advertising has been done in taking 10% advertising cost in product pricing
· Identify 30 cities with 20 sales point comes 600.
· Doing 5 pieces sales per day, 600x5=1500 in day
· Make 20 days a month is 20x1500=30000 pieces a month.
· Launching product having some European or usa brand value
· Launch preparation time is 3month and might be Indian weeding or festival time.
It is tested and tried at small level and medium level but we have to discuss full points with top brand owners and serious companies those willing to invest in sales plan of fashion clothing/luxury good, gifts and high end homes In India. read and trust before we start any professional talk, only confirm email and telephone call please to start with.
PLEASE DONOT COPY AS IT IS SIMPLLY MADE TO GET FACTS FROM TOP BUSINESS SCHOOL GRADUATES AND TOP BRAND SALES MANAGERS
Please advice and call me if you are serious in entering INDIA FASHION BASED MARKET.
Thanks and best regards
Shailesh Sharma 18 years sourcing and sales experience
NEW DELHI, INDIA, Mobil 091 9810786040
Emails shaileshbiz@yahoo.com
Monday, April 12, 2010
INDIA MARKET REPRESENTATIONS
India representation
I am new delhi, India based and looking for sales and marketing representation of USA and European based products to be sold in INDIA,as india is fastest developing nation in world. Have 16 years of sales and sourcing experience.
PRODUCTS --FASHION CLOTHING, PERSONAL CARE, GIFTS, LIFESTYLE ITEMS FOR HOME, GLASSWARE ETC.
Advice details
thanks
SHAILESH sharma pokhriyal
NEW DELHI, INDIA 09810786040
SHAILESHBIZ@YAHOO.COM
WWW.SHAILESHSALES.BLOGSPOT.COM
I am new delhi, India based and looking for sales and marketing representation of USA and European based products to be sold in INDIA,as india is fastest developing nation in world. Have 16 years of sales and sourcing experience.
PRODUCTS --FASHION CLOTHING, PERSONAL CARE, GIFTS, LIFESTYLE ITEMS FOR HOME, GLASSWARE ETC.
Advice details
thanks
SHAILESH sharma pokhriyal
NEW DELHI, INDIA 09810786040
SHAILESHBIZ@YAHOO.COM
WWW.SHAILESHSALES.BLOGSPOT.COM
Wednesday, March 31, 2010
fresh food --SALES AND SOURCING
india fresh fruit and vegetables for europe
dear hi we are starting a trading company for fresh fruits and vegetable from india, we are new Delhi, INDIA , based and can do better as we have cold storage facilities and very good staff along with local transport.
As i have 16 years of experience in international trade
CAN ALSO DO SALES FOR USA AND EUROPE BASED ITEMS IN INDIA ON COMMISSION BASIS
advice
thanks
SHAILESH
NEW DELHI, INDIA
SHAILESHBIZ@YAHOO.COM
WWW.SHAILESHSALES.BLOGSPOT.COM
dear hi we are starting a trading company for fresh fruits and vegetable from india, we are new Delhi, INDIA , based and can do better as we have cold storage facilities and very good staff along with local transport.
As i have 16 years of experience in international trade
CAN ALSO DO SALES FOR USA AND EUROPE BASED ITEMS IN INDIA ON COMMISSION BASIS
advice
thanks
SHAILESH
NEW DELHI, INDIA
SHAILESHBIZ@YAHOO.COM
WWW.SHAILESHSALES.BLOGSPOT.COM
Saturday, March 13, 2010
india clothing production available
We are starting exclusive production facilities for ladies casual and formal / workable tops factory in NEW DELHI, INDIA.
looking for sale agent ASAP
we are working on cotton and viscose mix fabric and price starts from 3.90usd fob to 44usd fob new Delhi.
MIN ORDER QTY 3000 PIECES
ALSO FASHION BAGS AND JEWELERY
L/C PAYMENTS
thanks
advice as i have 16 years of experience in quality/sourcing and marketing for fashion clothing, starting my own. looking for support.
www.shaileshsales.blogspot.com
shaileshbiz@yahoo.com
09810786040
looking for sale agent ASAP
we are working on cotton and viscose mix fabric and price starts from 3.90usd fob to 44usd fob new Delhi.
MIN ORDER QTY 3000 PIECES
ALSO FASHION BAGS AND JEWELERY
L/C PAYMENTS
thanks
advice as i have 16 years of experience in quality/sourcing and marketing for fashion clothing, starting my own. looking for support.
www.shaileshsales.blogspot.com
shaileshbiz@yahoo.com
09810786040
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