SALES PLAN—Control to dispatch
Considering
long lost brand of time, watch, history called HMT watches in India.
I will give
you some inputs of this sales plan. It is emotionally practical but I am trying
to match its inputs in some of brands I am trying to sell here in India and
Middle East, they all are made in Europe/USA/China. But these days we are
global, digitally attached and learning from mistakes and remakes of old
movies.
Here emotions
are attached, but digital age, false marketing, poor production management
leads this brand to become history. Just imagine, remember, when we bought or
my father gave me 25 years back my first watch, sub brand of HMT, jubilee.
Today here in India, we get brands made in one year and doing sales of millions,
online stores worth billions in 2-5 years. What is happening, no one even can guess,
not even Harvard management graduate. We are sitting in a market name India,
which says dare and enter.
HMT, factory
today doing job work or in management terms contract production for 15 years
old brand Timex, watches. HMT, Haldwani, Uttrakhand, India, factory has seen
factory lock down. I have seen and felt emotional for employee’s financial situation
those were working there for 18 years or long, my first cousin was quality
executive in the same factory. You know that place, where HMT has factory is in
foot hills of Himalayas. Place is over looked with mountains, pine tress, river
and cool breeze.
REMAINING AND LONG PLAN IN NOT PUBLIC can share only on
consultancy basis or with brands I am working right now.
By Shailesh Sharma
Pokhriyal,25/9/2014,New Delhi, India
