india market
INDIA FASHION AND LUXUARY MARKETING--A DISCUSSION
Indian luxury, fashion clothing brand/ product marketing &advertising 2010-2011—A report for discussion
Well getting figures, which is more important to make sales and marketing report and proves being business school graduate, here are some facts which are influenced by research and theories but better on really of India fashion where, still 60% of whole sales in unbranded and un accountable and good news is that branded fashion items sales is growing according to me shall be above 30% annually, it includes sales on branded clothing with fake label, which is very common here in India, but not to worry, with my sales plan we can cut that from 80% as we can educate our clients, anyway this is only beginning of facts which as marketer you can find in any professors mouth or in project reports available in business school or consultants papers.
In the present day, in modern times of big hotel, multiplexes and office buildings attract our imagination of the greatness, but when we search our history we find big building structures of architectural splendor. Although we all know that in India temples are the biggest marvels of art and worship blended together, where we get peace of soul and mind while watching and traveling at that particular monument. So in India, hidden advertising and word of mouth advertising is bigger than any marketing theory or application formed self styled marketing Gurus.
Life is tale, told by an idiot. It is quote I believe and written by Shakespeare Of England in Victorian period. Here, take idiot as positive person, who seeing all worries and problems in such manner it seems and happens to person only an idealistic way.
Hello to all readers, I am Shailesh Sharma, 40, married male, based in Dawrka, New Delhi, India. Trying not to talk like marketing Guru.
Luxury and lifestyle product market is growing at pace of 35% annually by my calculated research, please follow others what they say with researched report, which cannot be calculated in India.
PLAN —DOING HEAVY NATIONAL LEVEL ADVERTSING AND GIVE LONG CREDIT TO STORES AND DEALERS-
Easy ways to enter, spend money and keep your sales force on toes to get back sales orders. Can make you rich soon, but for this plan we have to discuss sales points/sales staff/product price and launch time.
Please take following drastic measures
1-Product costing must include advertising load up to 15%
2-Emply load 10%
3-Credit load 8%
LAUNCH TIME
1-HIGH WINTERS
2-BIG FESTIVAL TIME
3-GETTING CELEBRITY ENDORSEMENTS
4-LUNCH WITH OTHER POPULAR/MARKET PLACED BRAND
A report-2010—2011
It is only small part of 15-page report without sales graph, for full details. For details and real marketing and sales consultancy, please send email/ mobile 091--9810786040
Shailesh Sharma, New Delhi, India, sales and sourcing consultant
www.shaileshsales.blogspot.com email shaileshbiz@yahoo.com
Saturday, June 26, 2010
india sourcing
india sourcing
APPAREL SOURCING INDIA ADVANTAGES
India sourcing and buying advantages. Comparing with other Asian garment making nations.
Fashion is style and culture and what you as person. We are in 21st centaury where India is placed ahead of many nations in terms of fashion
1-Better and experienced factories and production professional available-
India is garment production base for the world in many years, may be our ancient history says it is before silk route age.
2-All accessories are available under one roof to make better availability of production raw materials.
3-Small quantities are better than as we have very good base of small exporters.
4-Better design professional available – Our designers are part of every ramp show in the world even in Italy and France.
5-Better domestic growth given an edge-We have Donna Karan and stores like COLE’S and Carrefoure, coming to Indian retails sectors, we enjoy good production base for exports also.
6-fabric availability –We have very good production base for textiles, and our mills can deliver the best and on time.
7-hand printing and coloring facilities—We have small sector of textiles, can do small quantity textile printing by hand and can offer small quantity better.
8-Banking and payment terms are better and easy than other part of Asia.
9-Quality control professional are is cheaper by 5% .Our quality professional are well trained and can deliver goods at their best.
10-Communacation is English and faster—Indians are English trained by ages.
12-Cotton fabric and its variety is available in abundance, we have the best available cotton, in bulk quantity.
13-Better freight cost than China for Europe and USA.
Disadvantages for buying from India, compare from Asian nations
1-Factories in China are bigger and having latest technology available in the world
2-Cheaper factory staff, means lab our cost is higher in Indian than Bangladesh.
3- Bangladesh and Pakistan have GSP privileges.
4-Quality test labs are more in China
5-Fabric other than cotton is freely available in fast east nations
6-Frieght consolidations are better in China as USA stores are buying other products also from China.
7-Bigger quantities are better handled in China –AS they have factories with large machines and more manpower.
8-CMT costs less in Bangladesh—Currency is weaker than India. So all factors less paid and this can pass on to buyers benefit.
Looking forward for sourcing consultancy projects and can save your 10 to 15 % on buying terms.
PLEASE DONOT COPY AS IT IS SIMPLLY MADE TO GET FACTS
It is only small part of 15-page report without sales graph, for full details. For details and real marketing and sales consultancy, please send email/ mobile 091--9810786040
Shailesh Sharma, New Delhi, India, sales and sourcing consultant
www.shaileshsales.blogspot.com email shaileshbiz@yahoo.com
APPAREL SOURCING INDIA ADVANTAGES
India sourcing and buying advantages. Comparing with other Asian garment making nations.
Fashion is style and culture and what you as person. We are in 21st centaury where India is placed ahead of many nations in terms of fashion
1-Better and experienced factories and production professional available-
India is garment production base for the world in many years, may be our ancient history says it is before silk route age.
2-All accessories are available under one roof to make better availability of production raw materials.
3-Small quantities are better than as we have very good base of small exporters.
4-Better design professional available – Our designers are part of every ramp show in the world even in Italy and France.
5-Better domestic growth given an edge-We have Donna Karan and stores like COLE’S and Carrefoure, coming to Indian retails sectors, we enjoy good production base for exports also.
6-fabric availability –We have very good production base for textiles, and our mills can deliver the best and on time.
7-hand printing and coloring facilities—We have small sector of textiles, can do small quantity textile printing by hand and can offer small quantity better.
8-Banking and payment terms are better and easy than other part of Asia.
9-Quality control professional are is cheaper by 5% .Our quality professional are well trained and can deliver goods at their best.
10-Communacation is English and faster—Indians are English trained by ages.
12-Cotton fabric and its variety is available in abundance, we have the best available cotton, in bulk quantity.
13-Better freight cost than China for Europe and USA.
Disadvantages for buying from India, compare from Asian nations
1-Factories in China are bigger and having latest technology available in the world
2-Cheaper factory staff, means lab our cost is higher in Indian than Bangladesh.
3- Bangladesh and Pakistan have GSP privileges.
4-Quality test labs are more in China
5-Fabric other than cotton is freely available in fast east nations
6-Frieght consolidations are better in China as USA stores are buying other products also from China.
7-Bigger quantities are better handled in China –AS they have factories with large machines and more manpower.
8-CMT costs less in Bangladesh—Currency is weaker than India. So all factors less paid and this can pass on to buyers benefit.
Looking forward for sourcing consultancy projects and can save your 10 to 15 % on buying terms.
PLEASE DONOT COPY AS IT IS SIMPLLY MADE TO GET FACTS
It is only small part of 15-page report without sales graph, for full details. For details and real marketing and sales consultancy, please send email/ mobile 091--9810786040
Shailesh Sharma, New Delhi, India, sales and sourcing consultant
www.shaileshsales.blogspot.com email shaileshbiz@yahoo.com
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