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INDIA FASHION AND LUXUARY MARKETING--A DISCUSSION

Indian luxury, fashion clothing brand/ product marketing &advertising 2010-2011—A report for discussion

Well getting figures, which is more important to make sales and marketing report and proves being business school graduate, here are some facts which are influenced by research and theories but better on really of India fashion where, still 60% of whole sales in unbranded and un accountable and good news is that branded fashion items sales is growing according to me shall be above 30% annually, it includes sales on branded clothing with fake label, which is very common here in India, but not to worry, with my sales plan we can cut that from 80% as we can educate our clients, anyway this is only beginning of facts which as marketer you can find in any professors mouth or in project reports available in business school or consultants papers.

In the present day, in modern times of big hotel, multiplexes and office buildings attract our imagination of the greatness, but when we search our history we find big building structures of architectural splendor. Although we all know that in India temples are the biggest marvels of art and worship blended together, where we get peace of soul and mind while watching and traveling at that particular monument. So in India, hidden advertising and word of mouth advertising is bigger than any marketing theory or application formed self styled marketing Gurus.

Life is tale, told by an idiot. It is quote I believe and written by Shakespeare Of England in Victorian period. Here, take idiot as positive person, who seeing all worries and problems in such manner it seems and happens to person only an idealistic way.
Hello to all readers, I am Shailesh Sharma, 40, married male, based in Dawrka, New Delhi, India. Trying not to talk like marketing Guru.

Luxury and lifestyle product market is growing at pace of 35% annually by my calculated research, please follow others what they say with researched report, which cannot be calculated in India.

PLAN —DOING HEAVY NATIONAL LEVEL ADVERTSING AND GIVE LONG CREDIT TO STORES AND DEALERS-
Easy ways to enter, spend money and keep your sales force on toes to get back sales orders. Can make you rich soon, but for this plan we have to discuss sales points/sales staff/product price and launch time.
Please take following drastic measures
1-Product costing must include advertising load up to 15%
2-Emply load 10%
3-Credit load 8%

LAUNCH TIME
1-HIGH WINTERS
2-BIG FESTIVAL TIME
3-GETTING CELEBRITY ENDORSEMENTS
4-LUNCH WITH OTHER POPULAR/MARKET PLACED BRAND


A report-2010—2011
It is only small part of 15-page report without sales graph, for full details. For details and real marketing and sales consultancy, please send email/ mobile 091--9810786040
Shailesh Sharma, New Delhi, India, sales and sourcing consultant
www.shaileshsales.blogspot.com email shaileshbiz@yahoo.com