french wine sales in india--a roprt june2009

wine sales in ind--a report

French and Italian WINE SALES AND MARKETING IN INDIA—Report by Shailesh Sharma

REPORT MADE FOR wineries willing for marketing and sales consultancy of wineries from Europe.

BENEFITS TO EUROPEAN WINERIES---

• 1-INDIAN SALES OFFICE-They gets Indian sales and marketing office.

• 2-SALES- sales will be projected at high growth

• 3-Less Administrative cost for marketing than other marketing associates.

Benefits to hotels in India for direct import—
• Better prices than importers
• Better purchase support
• Less administrative purchase cost and major part is done by me and my associates
• Hotels also get marketing support if they exclusively sell particular brand of wine. Wineries will support on advertising
• Hotels will get inventory control as they can get shipment on monthly basis on yearly sales contract.



ISales projection is high for 2010 as we have best commonwealth in India of 21-fest century.

REASONS OF HIGH WINE SALES PROJECTIONS DURING 2010 IN INDIA

1-COMMONWEALTH GAMES-During commonwealth visiting tourist will be 35% more than regular visits.

2- PURCHASING POWER GROWING-Settled middle class in field of IT AND COMPUTERATE INDUSTRY IS GROWING

3-BETTER BANKING SERVICES IN INDIA

4-INDIAN YOUTH making changes to wine drinking

5-STATUS SYMBOL—Wine drinking is status sign for Asian.

6-HOTELS NUMBERS GROWING—As business, rich classes and sports person moving a lot inside India HOTELS OPENING HAS GROWN BY 35% annually (ESTIMATED)
india details below

1- Where GDP is about 9% and growing,
2—middle class estimate –young people of 25 to 40 ages counts 35% of billion populations.

3-middle class needs change and shifting beer to wine drinking.

4-WINE SALES ARE INCREASING BY 15% TO 25% ANNUALLY.

5-WINE Advertising is banned here in India.

6-Wine only can be imported by notified import not by any importers
7-Wine can also be imported by big hotels and wine bars.

8—Wine market is crowded by India-French, Italian makers==As their government support well and they are spending in lot of wine tasting season as other medium of advertising is banned..

9—Price is vary valiant—as I am selling red French wine 8usd fob France, and white is 2.90usd fob France.

10-Import duty in India some times goes up to—250% on price

11-India have 15 big cities as size of Belgium,

So here you and me have 2 options of marketing/leading to sales

1-Direct importers—will take their cut in sales, means sales discount, which is 10 to 25%, depends upon quantity and price.

2- Hotels—Wine bars 5 star and big.

PROMOTION METHODS—I NEED SUPPORT ON ALL THESE.


1—DIRECT PAPER/CATALOGER MAILERS
2—PERSONAL MEETING
3—WINE TASTING SEASONS
4-EMAIL MARKETING
5-BRIBE WAY OF MARKETING TO HOTEL PURCHASE MANAGERS—IT HAPPENS WITH KICKBACKS METHOD
6-WINE TASTING TRADE EXHIBITIONS.

My role—I work as sales and marketing consultant/agent—means I take usual sales support administrative charges and % cut in sales. If you are ready to some fixed amount monthly. For my travel, meetings, administrative expenses in arrangement of sales of your wine brand. Than, I will take less% on sales.

—
My working operation for first year

1-looking for good importers—city wise as every city has local sales power with local importer or hotel
2-sales promotion meetings
3—wine tasting seasons—with big CEO of Hotels those make sales decision final
4-personal adverting
5-organizing wine trade shows—where you are invited to come-as all major brands are coming.
6—looking after your payments to be done properly
7-Managing 15 cities sales points—those may be hotels or importers, because we can not make good sales in one city or with one wine importer.


All above mentioned report is based on my facts,
Find enclosed sales contract SALES CONTRACT FOR OVERSEAS COMPANIES.

Thanks
Shailesh Sharma
shaileshbiz@yahoo.com